Collaborative post
Turns out it does
The vast majority of products you can buy in a real word store are cheaper over the internet. This covers all products, from medication to furniture and lingerie as well as electronics. The reason online stores can do this is that they benefit from not having to pay for costs such as rent and
electricity. In addition to that, online stores use automated systems for the purposes of shopping and therefore do not need to hire a big team to run things from the background. Most online stores in the UK try as hard as they can to keep operational costs down, and those advantages trickle down to the consumer.
Online stores generally lower the cost of items in several ways, the most popular is the use
of discounts on specific products; they knock off a small amount of money from the
marked price. Discounts can be as little as 3% and as large as 30%. These shops also provide
vouchers and coupon codes and obviously these can be used to lower the overall cost of your 'basket' whilst making you think you've got a really good deal because you had a special 'code' (I know that generally works for me when deciding whether I really need to buy something!). Flash sales are also popular way for online stores to lure you in; they'll lower prices significantly for short bursts of time to try and get you purchasing because you worry that the price won't be that low for very long.
Looking past all these sales and discount codes, another thing you should do before taking the plunge and just purchasing the product I'd recommend shopping around to make sure that you find the best deal; the fastest way of doing this is to use a catalogue comparison site.